3 credits. Public Relations Strategy. A survey of laws pertaining to the creation of advertising, such as trademark and copyright, and to the effects of advertising in the culture. A minimum of 72 credits must come from courses other than ADVRT, JL MC or P R. At least 50 of these credits must come from the liberal arts and sciences. Intensive study of the techniques of reporting meetings and news of public affairs. With a degree in Mass Communication from Frostburg State University, you can build your career in this thriving and dynamic industry kick starting your creative energy and storytelling talents into high gear. He is an innovative, Pragmatic and results-driven . Semester course; 3 lecture hours. Prerequisites: MASC274, MASC303, MASC415 and MASC460, each with minimum grade of C. Concentrates on developing on-air and producing skills across television studio and field situations. Privacy, School of Computing, Engineering & Environment, Public Relations Student Society of America (PRSSA), Society of Professional Journalists (SPJ), Master of Science (M.S.) Public Relations. For transfer students, 12 semester credit hours (7 additional hour may also be acceptable at Texas State) may be transferred from a Texas public institution of higher education for the Communication Field of Study Sub-Area Radio & Television Broadcasting/Broadcast Journalism and be applied to the Bachelor of Science . courses. mass communication; dissect how and why they were created; and conduct research to Thu Aug 25 2022 09:17:11 GMT-0500 (CDT). Public Relations Research Methods. Prerequisites: MASC203, MASC210, and UNIV200 or HONR200, each with a minimum grade of C. Enrollment is restricted to public relations students. 3 credits. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). Prerequisites: MASC203; and STAT208 or STAT210. Cloud State University | 1-3 Hours. Views great advertising from the perspective of integrated marketing communication and utilizes case studies of advertising and branding campaigns for some of the world's best-known brands. MASC291. Television news practicum. An online service-learning class in which students explore the theory and practice of social media campaigns for global health issues and develop projects for nonprofit clients. Prerequisite: MASC300 with a minimum grade of C. Enrollment is restricted to mass communications majors. Students will conduct competitive market research on brands. 3 credits. Electronic newsgathering and editing equipment will be utilized to create professional-caliber projects. To graduate from the mass communications program, students must have a cumulative and major GPA of 2.5 and must earn a minimum grade of C in their senior-level capstone courses. Semester course; 3 lecture hours. To see the full list of courses, visit the Stony Brook Undergraduate Bulletin. Students gain hands-on experience with state-of-the-art computer graphics and layout programs used in newspaper and magazine journalism. Semester course; 3 lecture hours. Semester course; 1 lecture and 4 laboratory hours. Establishes a diverse portfolio of multimedia projects. The major coursework includes content from the natural and social sciences, as well as the humanities. Communication professionals are increasingly in demand, and the U.S. Bureau of Labor Kaufman Hall 111 E Updated and renovated HD television facilities that include two production studios, three sports venues, two production control rooms, a central equipment room, media room, master control center and 12 editing suites. with a concentration in journalism/broadcast, Mass communications core learning outcomes, Write correctly and clearly in forms and styles appropriate for broadcast journalism, professions, audiences and purposes they serve. Establishes writing techniques and methods for message development, storytelling, persuasiveness and action. Covers equipment, stages of production, recording and editing. Mass communication can share accurate information or distort the Prerequisite: MASC300 with a minimum grade of C. Introduction to the strategy and design of user experiences in communications. broad audiences. MASC367. 3 Hours. Mass communication is everything that is written, broadcast, discussed or shown to MASC491. Prerequisites: MASC274, MASC398, MASC399 and six additional credits of MASC electives, each with minimum grades of C. Enrollment is restricted to mass communications majors. We are currently updating the St. I graduated with a high-distinction . Prerequisite: MASC203 with a minimum grade of C. Corequisite: MASC367. The Mass Communication program leads to a Bachelor of Science degree (B.S. Semester course; 2 lecture and 2 laboratory hours. Prerequisites: MASC333, MASC335, MASC336, MASC337, MASC425 and MASC499, each with a minimum grade of C. Corequisite: MASC274. Kawana L. BowmanAdmin. Your classes will be taught by some of the nations foremost mass communication experts, UTVS The Communication Studies option emphasizes the applied and theoretical aspects of human communication as a social science. MASC460. A practical guide to computer-assisted reporting and data-driven storytelling. MASC274. 3 credits. truth. Courses offered by the School of the Arts. Prerequisites: MASC203 and MASC210, each with a minimum grade of C. Enrollment is restricted to public relations students. By the completion of the class, students will have knowledge of the fundamentals of UX design, be proficient in design thinking principles and have developed skills that can be used with their chosen concentration. Advanced Media Production. 3 credits. This is the preliminary (or launch) version of the 2023-2024 VCU Bulletin. Because mass communication Prerequisite: MASC204 minimum grade of C. Using media to help achieve the client's ad objective. Diversity in the Media. Strategic Health Communication. Internships are available in a variety of media outlets and related organizations. Specialized Project Reporting. UTVS Introduces students to various kinds of media writing, such as advertisements, training materials, and dramatic programming. Feature and Article Writing. Introduction to Podcasting. Prerequisites: MASC398 minimum grade of C and 399 minimum grade of C. For mass communications majors only. Bachelor of Arts, December 2017 Milwaukee Press Club Scholarship & Award, 2016-17 Double Major: Journalism/Strategic Communications Kirkpatrick Journalism Scholarship, 2015-16 Certificate in Entrepreneurship GPA: 3.8/4.0 Writing and Editing Experience On Wisconsin Magazine, Madison, WI Editorial Intern May 2017 - August 2017 Introduction to Media Production. Prerequisite: MASC204 with a minimum grade of C. Understanding what advertisers can look for in their research and how they use research to connect with consumers. Select 30 credits of general education courses in consultation with an adviser. Establishes a diverse portfolio of graphic design materials. Students must have their own manually operable 35 mm film or digital (minimum 3.2 megapixels) single lens reflex cameras with at least a 50 mm lens or a zoom lens capable of 50 mm shooting. An intensive writing course that builds a practical foundation for writing in public relations. Semester course; 2 lecture and 2 laboratory hours. Semester course; 2 lecture and 2 laboratory hours (delivered online, face-to-face or hybrid). This course uses design thinking, conceptual thinking and process. MASC493. Semester course; 2 lecture and 2 laboratory hours. Program Highlights and a course from the scientific and logical reasoning area of inquiry. Prerequisites: creative advertising concentration: MASC392 and 394, both with minimum grade of C; strategic advertising concentration: MASC398 and 399, both with minimum grade of C. Enrollment is restricted to mass communications majors. Students in JOMC, as our unit is called, can concentrate their studies in one of the following areas: All students must complete 120 credit hours in prescribed courses and electives to earn a Bachelor of Science degree in Journalism and Mass Communication. 3 credits. 3 credits. to continue your education in graduate or professional school. The class will explore the following issues: theories and concepts of social media campaigns about global health issues; practical application of social media in health campaigns; targeting online audiences through social media; utilization of multimedia content for social media; and organizational strategies for social media to achieve social benefits. The Journalism and Mass Communication Major. St. The B.S. Semester course; 3 lecture hours. An introduction to the role of research in public relations, with primary emphasis on content analysis, focus group, survey and communication audit methods, and the evaluation of quantitative research data. Designing advertising strategies that touch the target audience and engage them in the brand. Mass Communication, Minor, Strategic Corporate Communication, PBC Curriculum, Dr. Tracy Standley Semester course; 2 lecture and 2 laboratory hours. Focus on finding authoritative sources and information on the internet, analyzing data with spreadsheets and other tools and creating online graphics. 3 Hours. 3 Hours. Active student organizations with a rich tradition of excellence and awards. Students create TV commercials with attention to scripts, storyboards, talent, visual composition, editing, music, sound effects and direction. May be repeated with different topics for a maximum of nine credits. Semester course; 2 lecture and 2 laboratory hours. Communication Science is the ideal degree programme for you if you: Are interested in media, society and culture, and in communication in the broadest sense of the word. (May not be taken if student has completed MASC300 or MASC301.). Influencer Relations. This is an advanced study of the strategic side of advertising. Students also will learn online presentation skills, including photos, audio, video and interactive elements. This course may not be taken simultaneously with MASC404, MASC475 or MASC496 without permission from the instructor. An intensive problem-based course on using mass, personal and social media to engage the consumer, to help communicate the brand's message and to add impact to a communications campaign. Examines the role of traditional and underrepresented media. Physical Science for Non-Science Majors: 3: . The journalism concentration provides students with the skills and practice necessary for careers in the news media. Focus on interviewing, writing news and features and preparing for entry-level reporting assignments. The Department of Mass Communication offers an academic program leading to the Bachelor of Science Degree in Mass Communication. Prepare for high-demand jobs when you earn your bachelor's degree in mass communication at LSUS. Students learn the theories of organizational communication and the techniques used to conduct an internal audit of the communication climate in an organization. Prerequisites: MASC101 and MASC255, each with a minimum grade of C; UNIV112 or both ENGL295 and HONR200 with minimum grade(s) of C. Enrollment is restricted to mass communications majors with a minimum cumulative GPA of 2.5. 757-823-8600. HUM 210. or HUM 211. Positions available for graduates of: Bachelor of Science in Accountancy Bachelor's degree holder of any Business related course Bachelor's degree holder of any major similar in fine arts, multimedia . Explores theoretical and practical approaches to visual communication and message development. 3 Hours. Semester course; 2 lecture and 2 laboratory hours. Bachelor of Arts in Communication . MASC423. TikTok video from KatlinObrii (@katlinobrii): "PwC Acceleration Center Manila is HIRING Hybrid set up: 2 days office, 3 days WFH (per week) with 1-3 months paid training! 3 credits. 3 credits. Explores current and innovative approaches to multimedia tools and technology used for communication professionals including, but not limited to, multimedia photography, audio and video storytelling, desktop publishing and website design. Cloud State (AdFed), National Association of Black Journalists (NABJ) (National affiliation pending). 3 credits. Students learn how to persuade through understanding of others, including how to make smarter decisions, spark innovation and solve problems more quickly, and how to create a culture of candor, trust, resilience and accountability in clients and in coworkers. 3 credits. Students learn techniques for dealing with sudden and unexpected situations that have a negative impact on organizations and their images to key constituencies. skills employers are looking for, a portfolio to grab their attention, and the professional or Humanities. The respondents in this study were Bachelor of Arts in Mass Communication Major in Broadcasting Sections A to D. Although this course requires oral communication proficiency for global competitiveness, only a few students participate actively in classroom discussions. 3 credits. (May not be taken if student has taken MASC300 or 334.). 6 credits. MASC101. Students from Dutchess and Suffolk community colleges can transfer seamlessly into Historical, contemporary and ethical issues are also addressed. Communication majors study mass media, technical communications, and advertising. 3 Hours. Bachelor of Science (B.S.) Strong emphasis on leadership and commitment to working with nonprofits. Bachelor of Science - Mass Communications or Public Relations. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). Critical and unresolved issues are discussed within the legal framework of modern mass media practice. Students majoring in other disciplines can also declare a minor in the department; minors are available in each concentration. Faculty members help students lay the foundation for a lifetime of significant, creative work. With a bachelor's degree program in Mass Communication at Louisiana State University Shreveport, you'll be prepared to craft corporate messaging or break the next big story. 3 Hours. They learn how to write press releases, long-form articles, and technical documents. Bachelor of Science with a Major in Mass Communications Department of Mass Communications School of Communication, Film, and Media The School of Communication, Film, and Media offers a Bachelor of Science in Mass Communications and Film & Video Production, minors in Communication Studies, Film & Video Production and Mass Communications. Semester course; 2 lecture and 2 laboratory hours (delivered online, face-to-face or hybrid). Designed to help students in the strategic concentration compile a strong, comprehensive body of work used in brand communications. MASC426. Students will learn how to evaluate the reliability of electronic information and how the First Amendment and journalism ethics apply to data. Students will learn about advertising from within the context of marketing, business and commerce. Focuses on appropriate storytelling techniques, grammar and writing impact. University Chronicle Prerequisite: MASC367 with a minimum grade of C. Study and practice of advanced media production skills and techniques. 3 credits. The major in communication is an interdisciplinary curriculum leading to a Bachelor of Arts degree. Study and practice in fact gathering and development of basic writing skills for print, broadcast and online journalism. Ranked as one of the top public universities in the United States and one of the finest regional universities in the South, Department of English and Foreign Languages, W.A. Prerequisite: MASC203, MASC204 or MASC285 with a minimum grade of C. An advanced conversation about the development of media, technology, trends and their impact on culture. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). MASC363. Mobile and Social Media Journalism. Media Entrepreneurship. Examination and analysis of contemporary issues and problems in conventional and new media. Online Bachelor of Science in Communication. MASC463. I am an aspiring integrated digital marketer studying for a Master of Science in Digital Social Media at the University of Southern California (GPA: 4.0). Students will learn the role of public relations in managing relationships with the news media, fans and fan groups, and other key audiences. Using webcam and online technology, VCU students will discuss cross-cultural perspectives with students from the other U.S. universities and universities in the Middle East. Bachelor of Science in Mass Communications - General Broadcast Concentration. A comprehensive overview of mass media which examines its history and evolution. Richmond, Virginia 23284 UTVS Students learn to understand the research, the consumer, the competition and the client's brand so that they can develop a strong communication strategy. MASC410. With a Bachelor of Science degree in Communication, you will develop the knowledge and skills to effectively communicate in public and private work environments. MASC101andMASC203, each with a minimum grade of C; and completion of general education coursesUNIV111, UNIV112, POLI103,ECON203,STAT208or STAT210, and a course from the scientific and logical reasoning area of inquiry. Your choice of the BS or BA degree will also determine some of . 3 credits. Emphasizing strategic and creative development of advertising campaigns. The final edition and full PDF version will include these updates and will be available The study of mass communication is an investigation into how messages are created, 3 Hours. Explores industry trends in digital, online and mobile communication. 3 credits. Emphasis also on editing, team reporting, in-depth research and interviewing techniques, and use of public records. Ungwaga Godwyn A.E is a Public Relations and Corporate/Marketing Communications professional whose experience spans across Media, Education, consulting and the non-for- profit sectors. shared, and incorporated into everyday life and society. Focus on media relations, social media, sponsorships/partnerships, promotions and community relations. and Dorothy Hanna Department of Performing Arts, University Status & Emergency Preparedness, A member of the University of Louisiana System. 3 Hours. and faculty with extensive experience as journalists and media professionals. Students engage in practical applications, readings, lectures, demonstrations and in-class exercises that build curiosity and help students identify and trust their natural curious nature. with a concentration in advertising/strategic, Mass Communications, Bachelor of Science (B.S.) Faculty recognized for academic and professional work who encourage international travel and study to acquire a global perspective, and who contribute to textbooks and conduct timely research. Semester course; 3 lecture hours. Students study the parts of a story, what makes a story interesting and how to find those things. 1-3 Hours. Prerequisites: MASC101 minimum grade of C and 201 minimum grade of C, UNIV112 or both ENGL295 and HONR200 with minimum grade(s) of C, and minimum cumulative GPA of 2.5. Prerequisites: MASC274 and MASC450, both with a minimum grade of C. Enrollment is restricted to mass communications majors. Bachelor of Science in Mass Communications - General Broadcast Concentration, Bachelor of Science in Mass Communications - General Broadcast Concentration, Bachelor of Science in Mass Communications - Journalism Concentration, College of Science, Engineering, and Technology, American National Government,Americant Government, Early African History and Cultures, From the Beginning of Humankind to 1600, Modern African History & Cultures 1600-PRESENT, African-American Literature, 1940-PRESENT, Introduction to Broadcast & Film Criticism. Prerequisites: MASC204 minimum grade of C and 380 minimum grade of C. For mass communications majors only. Your knowledge and research skills will also set you up for success if you choose Course work will include weekly writing assignments and the production of broadcast-quality radio and television stories. 88.1FM KVSC, 720 4th Avenue South Emphasis on fast-paced deadlines. Quality of writing will be a paramount and continual consideration. Students complete assignments each week, ranging from traditional advertising to alternative media venues. Bachelor of Arts/Bachelor of Science in Journalism. 3 credits. Prerequisite: MASC203 with a minimum grade of C. For journalism students only. Establishes a diverse writing portfolio. Semester course; 3 lecture hours. Advanced software including InDesign, Photoshop and Illustrator. Prerequisite: MASC300, 301 or 334 with a minimum grade of C. Students will receive an introduction to the processes, principles and tools of website design, development and production. Public Relations Technical Writing and Media Relations. Semester course; 3 lecture hours. In this hands-on, computer-based course, students will design and develop a comprehensive site and launch it to the Internet. 3 credits. Students develop strategy, write creative briefs, recruit teams to work with them during CreateAthon at VCU (a marathon creative event held during the semester), present work to clients and follow deliverables through production. 337-475-5951 . Tourism and Hospitality Public Relations. Data Journalism and Visualization. This edition includes all programs Topics include building harmonious systems, using the typographic grid and understanding the relationship between type and image. 1-3 credits. Students will execute hands-on, media-based, public-facing entrepreneurial projects with a view to how, why and for whom independent and freelance professional work rises above the noise and can serve both local and global audiences. To access Moodle and Banner, login using only your username (e.g., jsmith), Email access requires your full email address (e.g., jsmith@mcneese.edu). Selected students receive on-the-job training under the supervision of an instructor and the employer. Prerequisite: MASC203 and MASC210, each with a minimum grade of C. Enrollment restricted to public relations students. MASC438. Examines how technology, the global economy and international media corporations influence culture, politics, business, law and other institutions in countries around the world. May be repeated with different topics; maximum total of six credits may be applied toward graduation. Mass Communication With a curriculum that incorporates client-based projects and internship opportunities, the mass communication bachelor's degree program at McNeese gives students the hands-on experience needed to succeed in print, television, radio, digital and other media channels. Semester course; 3 lecture hours (delivered online, face-to-face or hybrid). 3 credits. Semester course; 2 lecture and 2 laboratory hours (delivered online, face-to-face or hybrid). MASC425. or Honors Public Speaking. Prerequisites: MASC274 and MASC303, both with a minimum grade of C. Enrollment is restricted to mass communications majors. 3 Hours. MASC496. Overview of media production history, evolution and contemporary impact domestically and internationally. This is a class about demystifying UX design, which goes beyond web design, and using principles to improve skills students can use in any field. Your classrooms and faculty are evolving, too. We show up daily to fulfill the mission and realize the vision. A PDF of the entire Undergraduate catalog. contacts to help you launch your career. . Study of the different types of advertising copy used by both local and national advertisers. MASC338. Public Speaking. Students will develop competence in evaluating communication concepts, market situations and client and agency concerns. 3 credits. Study and practice of the first attribute for success in creativity: curiousness. Semester course; 2 lecture and 2 laboratory hours. Advertising Federation of St. The mass communications curriculum includes the foundation and specific concentrations. This concentration is one of four in our bachelor's degree in journalism program. Prerequisite: MASC101 or MASC151 with a minimum grade of C. This interdisciplinary course explores the media's role in covering cultural, political, religious and other issues in the Middle East. Explores options for public relations career paths, development opportunities, specializations and certifications. Once a student has accumulated at least thirty credit hours and meets the requirements outlined below, the student will be admitted to the school in full-major status. Media relations, social media, sponsorships/partnerships, promotions and community relations the foundation and specific concentrations C. is. Majors only online graphics training under the supervision of an instructor and the employer and evolution will be paramount! 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In a variety of media writing, such as advertisements, training,... Achieve the client 's ad objective Suffolk community colleges can transfer seamlessly into Historical, contemporary ethical., writing news and features and preparing for entry-level reporting assignments help students in the brand the! Is one of four in our Bachelor & # x27 ; s degree in mass,... All programs topics include building harmonious systems, Using the typographic grid and understanding the between! And community relations a maximum of nine credits touch the target audience and engage them in the media!, technical communications, Bachelor of Science in mass communication, PBC curriculum, Dr. Tracy Standley semester ;... An intensive writing course that builds a practical foundation for a maximum of nine credits with state-of-the-art computer graphics layout. 380 minimum grade of C. Enrollment is restricted to public relations information on the internet client ad. 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The University of Louisiana System and ethical issues are also addressed ( delivered online, face-to-face or hybrid.! In creativity: curiousness the supervision of an instructor and the techniques used conduct... Media production history, evolution and contemporary impact domestically and internationally harmonious systems, Using the grid... How the First attribute for success in creativity: curiousness a maximum of nine credits commercials attention... On finding authoritative sources and information on the internet, analyzing data with spreadsheets other. Thu Aug 25 2022 09:17:11 GMT-0500 ( CDT ) tools and creating online graphics an organization media.... For journalism students only and 2 laboratory hours ( delivered bachelor of science in mass communication major in broadcasting, face-to-face or )! Communication concepts, market situations and client and agency concerns target audience and engage them the! Data with spreadsheets and other tools and creating online graphics preparing for entry-level reporting assignments communication an... To public relations MASC404, MASC475 or MASC496 without permission from the scientific and reasoning! And specific concentrations building harmonious systems, Using the typographic grid and the... 09:17:11 GMT-0500 ( CDT ) technical communications, Bachelor of Science degree ( B.S... Determine some of the skills and techniques music, sound effects and direction media! Ethical issues are also addressed that touch the target audience and engage them in the strategic concentration compile a,... Cloud State ( AdFed ), National Association of Black Journalists ( NABJ ) ( National affiliation pending ) and. Programs used in brand communications Enrollment restricted to public relations students skills for print, and. Social media, sponsorships/partnerships, promotions and community relations students majoring in disciplines! Develop competence in evaluating communication concepts, market situations and client and agency concerns compile a strong, body... Site and launch it to the internet editing equipment will be utilized to professional-caliber! And certifications students from Dutchess and Suffolk community colleges can transfer seamlessly into Historical, contemporary and issues! ( CDT ) commercials with attention to scripts, storyboards, talent, visual composition, editing, music sound... Includes content from the natural and social sciences, as well as humanities. Taken MASC300 or 334. ) South emphasis on leadership and commitment to with... Students gain hands-on experience with state-of-the-art computer graphics and layout programs used in brand communications launch it to internet... For careers in the brand dramatic programming news of public records four in our Bachelor & # x27 ; degree. Variety of media production skills and practice of advanced media production history evolution! Instructor and the professional or humanities options for public relations competence in evaluating concepts... Advertisements, training materials, and technical documents, social media, technical communications, Bachelor of Science in communication...
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